
Sasha Elage
Sasha Elage is a fine art photographer known for dreamlike images created entirely in-camera through light, color, and carefully observed moments. We created an immersive, high-performing Shopify experience that gives the photography room to breathe while simplifying collection discovery, edition selection, and the journey from viewing an artwork to owning it.
Client Overview
Sasha Elage is a fine art photographer known for dreamlike imagery shaped through light, color, and fleeting moments in nature. Created entirely in-camera, his work moves between photography and visual storytelling, transforming familiar subjects into distinctive, often surreal compositions.
Services
- Information Architecture
- UX/UI Design
- Shopify Development
- Conversion Optimization
- Mobile Optimization
- Performance Optimization



Mobile Experience




Design Elements

artwork presentation
collection and edition discovery
shopping experience
The Process
Brand & Collection Discovery
Understanding Sasha’s photographic language, artistic philosophy, collection structure, and the different ways collectors engage with open editions, limited works, and other formats.
UX/UI Design
Creating an immersive visual experience that gives the photography space to lead, while bringing greater clarity to collections, editions, formats, and purchasing decisions.
Shopify Development
Building a responsive Shopify experience that combines editorial storytelling with intuitive product exploration, clear edition options, and a seamless path from discovering a photograph to purchasing it.
Testing & Optimization
Refining usability, performance, and responsiveness across devices while simplifying key conversion points and ensuring the experience remains focused on the artwork.
Key Features
Immersive, photography-led art direction
Editorial collection storytelling
Clear Open and Limited Edition journeys
Intuitive size, format, and edition selection
Collector-focused product pages
Integrated artwork and artist storytelling
Responsive, mobile-first browsing
Conversion-focused purchase journey
Ready to start your project?
Let's discuss your goals and see how we can help your business grow.